How much does ecommerce website cost in Kenya (Pricing Guide)

How much does ecommerce website cost in Kenya (Pricing Guide)

The future of online selling in Kenya is on having an eCommerce website. Many entrepreneurs are making huge profit from digital sales through  eCommerce businesses.  Ecommerce market is still growing bigger and brighter , thanks to the growing number of internet users in Kenya. So, how much is an ecommerce website price in Kenya? expect to pay anything between Ksh. 50,000-1,500,000 (covering design, development, maintenance, and, Ecommerce SEO) for ecommerce website services in Kenya. 

How Much Does It Cost to Build an eCommerce Website? 

Whether your business is small or middle-sized, you can always find a price range that suits your needs and budget. An eCommerce website can be simple, moderate, or world-class. However, to create a successful eCommerce website, you need proper research about the cost of creating the website and choosing the best eCommerce website developers in Kenya. Below are factors that determine how much you may end up paying for an ecommerce website.

What determines ecommerce website prices? 

Simply put, the overall cost of creating ecommerce websites in Kenya depends on their inclusiveness. First things first, how many website pages can entirely cover your business? It is advisable for every product or service you are offering to have a dedicated page. That way, each product page can bring in its revenue, and it also makes it easier to track revenue from each page.

The design of the website is another factor. It would be best if you choose a design that leaves a lasting impression on first-time visitors. Whichever design you go for, it should bring out your brand perfectly and uniquely. 

Website content or copy is yet another ecommerce website cost determinant. The content could be in the form of long or short-form product descriptions, blogs, FAQs, Terms and Conditions, guides, etc. 

More importantly, ecommerce SEO is another determinant of ecommerce website cost. Integrated ecommerce SEO services attract quality traffic from search engines, therefore, increasing conversions. 

● Ecommerce website pricing costs. (Breakdown costs) 

The total cost of an ecommerce website is calculated right from the design phase, development, and the maintenance part. Below is a detailed breakdown of ecommerce website costs for better understanding of how much you are likely to invest in the whole process:

 
An ecommerce website infographics

Ecommerce Website Pricing Factors

Ecommerce Website Pricing Factors

The Cost

Number of webpages Ksh. 2,000- Ksh. 10,000 per page
Website Design:  Ksh. 50, 000- Ksh. 150, 000
Ecommerce Website templates Ksh 0-Ksh.50,000
Using freelancer website design services Ksh. 50,000- Ksh150,000
Using a website design agency Ksh. 100,000- Ksh. 1,500, 000
Website Content Ksh 1,000- ksh. 5000 per page
Domain Name Ksh. 1, 000- Ksh. 2, 000 per year
Web Hosting Ksh. 5,000- Ksh. 20,000 per year
Website Maintenance Ksh. 10, 000- Ksh. 50,000 per year
Ecommerce SEO Services Ksh. 30, 000- Ksh. 150, 000 per month
   
 
An image of the cost of website design pricing in Kenya

After Ecommerce website development Costs to Consider 

There is more to work on after an ecommerce website has been created for your business. For your ecommerce site to enjoy consistent and conversible traffic throughout, you need to keep up with maintenance costs. 

A rarely maintained site attracts bugs among other technical issues that may, for example, slow a website or subject visitors to non-responsive web pages. Unfortunately, most visitors don’t have the patience to deal with a slow or faulty ecommerce website, which gives them a direct ticket to competitor sites.

  • eCommerce website maintenance cost 

There are elements of a website that are fluid which means that changes are inevitable, and that’s where maintenance comes in. Also, ecommerce websites are not immune from technical issues. Sooner or later, your newly developed site is bound to start experiencing glitches such as loading delays or errors. 

Routine maintenance can help you counter or prevent such issues that may cost your business if they are not fixed on time. You are looking at an estimate of Ksh. 10,000-50,000 per year in terms of ecommerce website maintenance costs.

  • eCommerce SEO Services cost 

You may have the most amazing ecommerce website design any developer could offer, but you still need ecommerce SEO services to rank your site on the first pages of search engines like Google. Suppose your competitors are already using SEO services for better Google rankings. In that case, you equally have every reason to have a digital marketing strategy for your ecommerce website to increase your online visibility.

More importantly, you should bear in mind that ecommerce SEO is a continuous practice because search engines like Google are always updating their ranking algorithms. When it comes to ecommerce SEO services cost in Kenya, you should have a budget between Ksh. 35,000 and 150,000 per month.

  • eCommerce Marketing Services cost 

Reaching potential customers does not happen automatically, so it is crucial to market your ecommerce website. Social media marketing and email marketing are some of the ways to target potential customers online. 

Also, personalized content could go a long way in winning you more clients. However, the cost of ecommerce marketing depends on the marketing strategies applied. Social media marketing cost in Kenya, for instance, ranges between Ksh. 35,000-99,000 per month, content marketing Ksh. 5-10 per word, and email marketing Ksh. 100-500 per email.

Conclusion 

Are you planning to create an ecommerce website? Now that you have an idea about the pricing of ecommerce websites in Kenya, decide to get started right now. If you work with the right digital marketing agency, you can get a higher return on the investment. 

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